While nobody cared about us 90's kids in the 1990's, places are starting to care about the importance of millennial pop culture. I heard FYE had these Reptar Bars which was from the Nickelodeon show Rugrats.
They were part of one of their best Halloween episodes. Tommy and friends go in the make-shift haunted house and scare Angelica and other kids so they drop their candy in fear. The FYE version is certainly not shaped like Reptar...
Granted over the years, they made this candy seem like the crazy most delicious thing to ever exist on the planet. Except it was fictional and didn't "exist" until recently.
The only true thing to the show the FYE Reptar bar is that the inside is green and will kinda make your tongue green.
FYE also had Reptar cereal which I don't remember being in the show but I could be wrong. I wasn't tempted to get this one as they just looked like generic Fruit Loops.