President Woodrow Wilson served one term already and sought a 2nd term this year. He was unopposed in the Democratic party nominations.
Republicans had a crisis on who they should nominate. The spilt of the liberal Roosevelt supporters made for an awful result showing the previous year with President Taft only getting 8 little electoral votes. They nominated U.S. Supreme Court Justice Charles Evans Hughes a moderate in hopes to reunite the party.
Former Vice President Charles W. Fairbanks was chosen as his running mate making him up for a new term for Vice President.
The main issue was American involvement in World War I. Both sides claimed peace, and Wilson's supporters claimed "He kept us out of war". It was hard for Hughes to attack Wilson's peace platform and ever harder to attack labor laws enacted under him. He tried saying they were not good for business, but the common worker didn't buy it.
With a similar platform, the Republican party was united and fared better this time around. Even though Wilson had a lot of land on the map, one state could have easily tipped the scales in Hughe's favor. However Wilson won in a close race with an outcome of 277-254 electoral votes