In the late 90's Pokemon became one of the biggest things ever. I never heard of it until after a baseball game. We went to one of our team-mate's houses and everyone got their Gameboy systems out and played Pokemon Red/Blue...except me. I wasn't actually that late to the Pokemon train as it was well before Gold/Silver but I did feel awfully left out for a few days until I got my own. It brought me some good times as the fun part of the game was trading and battling your friends with the little link cable. Pokemon Go is out on mobile phones now and it's very much doing the same thing that Red/Blue did back in the day. I don't think many parents from the late 1990's actually expected their children to be off on another Pokemon quest when they grew up almost two decades later.