Pepsi Fire seems to be the newest fad flavor to come out of the Pepsi line. My wife got a 12 pack awhile ago and I tried it. Kind of tastes like Pepsi mixed with Big Red gum as it's suppose to have a cinnamon flavor to it. It also wasn't nearly as hot as people were saying, but then again we drank it cold. That being said, I liked it to the point where it was okay but I prefer the regular version. My wife liked it more than I did.