Being a vegetarian, I don't get nearly as much protein as you meat-eaters naturally get. I always heard about these shakes and doubted their taste. However I saw these on special in the dairy section and figured it wouldn't hurt to try one. And I will say it's got a STRONG taste to it. I had to mix it with regular milk to dilute it a bit. It's not really disgusting per se, but just not very tasty.