When we got our house last year, I was never in-love with the color they picked out in our master bedroom. Working in the paint industry, I saw them have Valspar Quikhide in the garage when we toured the house and that's very cheap paint as Valspar made it to appeal for really cheap contractors. Even if the color covers, cheap paint doesn't hold up very well. I have a little color zapper that connects to my smartphone and I'm pretty sure they painted it New Penny (3001-8B) by Valspar. It's beige with a bit of peach in it. Was not a fan of it but I did tolerate it for over a year.
I had gotten Olympic One Interior Paint + Primer in a semi-gloss finish and I used it awhile ago to paint a furniture piece the same color we wanted the walls. I just didn't have the time or energy to work on the room until now. It's a good mid-grade paint.
I still have to paint the trim (just a high-gloss white when I get around to it) but Olympic One is a good-covering latex with a pretty durable finish especially in a sheen like semi-gloss. This is the wall after just one coat of it. The color was Bayberry Blue (790) by Benjamin Moore that was color-matched into the paint we wanted.